Like a human skeleton, a websites health depends on the strength of its skeleton.
Before any work is done on a website, before a marketing plan can be complied and implemented, it is important to see how the website is functioning now. Like taking a car for the NCT, you have to open the bonnet and look inside to make sure the engine is working correctly.
There are many aspects of a website which most people never see or even know exist. A website audit will check these aspects, and let us know if they are working correctly or if something needs to be fixed.
Website Audit Report
The website audit report I use gives a detailed analysis of many of the hidden aspects of a website. These aspects are important for SEO and the safety and security of the website.
The inside skeleton aspects checked on the website audit include
- Meta descriptions
- Heading tags
- Website loading speed
- Social media accounts connected to the website
- Mobile friendly design
- Broken links
- Incorrect URLs
The outside aspects checked on the website audit include
- Contact forms
- Custom 404 page
- Customer reviews and testimonials
- Competitor Analysis
- Email marketing
I also check if the website complies with EU Cookie Laws and GDPR.
I put all the information gathered into a report. This report will then form the basis for the overall marketing plan.
During an individual consultation, I will go through the website audit report with you, and show you how to implement the changes and recommendations.